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Landscape Business Burn Out: How to Recognize It and Avoid It

In recent years the medical community has discovered that stress is more harmful to our physical and mental well-being than previously thought. Chronic stress is a killer and its insidious effects can creep up on unsuspecting individuals and begin causing problems before they realize it.

What does this have to do with landscaping, you ask? A lot. While many might think high-stakes, high-profile jobs such as Fortune 500 CEO, surgeon, or police officer, for example, might have cornered the stress market, the fact is all of us can be affected by stress and that includes landscape business owners.

In fact, feelings of anxiety, self-doubt, isolation, exhaustion, annoyance -- the list goes on -- are all complaints I hear often from colleagues, students, and my coaching clients. These feelings feed stress and ultimately create a state of burnout in which you no longer feel as if you can cope or go on. Burnout causes business failure in all industries – and that includes landscaping.

Topics: Business Organization

Expert Advice to Establish a Landscape Business Pricing Strategy

Here is a question I hear over and over again: “Our pricing is all over the place, how do I set landscape service prices and stick to them?” Confusion about pricing strategy is commonplace in many service industries and that’s certainly true in the field of landscape. Too many business owners simply do not know how to set the price for their services and spend a lot of time struggling with it.

The root of the problem for many startup landscape companies is that the owners think in terms of working for an hourly wage. This is no surprise because non-employer businesses (that is, companies that don’t have employees) make up about 80 percent of US companies. Most of these mom and pop organizations are owned and operated by individuals who were employed in their field before they became business owners themselves. Used to the concept of an hourly wage, many simply increased that hourly wage for themselves once they went into business (“I used to make $20 an hour working for somebody else – I’m gonna charge $40 an hour for myself!”) and got stuck in that business model. Sadly, this is not a positive landscape business pricing strategy that can set you on a path to real success and financial stability.

Topics: Sales & Marketing