There’s an old marketing joke that applies just as well to the professional landscape industry: “This would be a great business to be in if it weren’t for the clients.” Now, of course, there’s a lot to love about our clients, but some can drive you crazy with demands or complaints.
So how can you identify the characteristics of your perfect client so you can attract more of the people you enjoy working with and determine the ones who will cause more stress than joy? Let’s walk through the process of finding the right clients through alignment and communication.