If you’re a small business, it’s often hard to avoid competing on price. Perhaps you’re afraid to lose a prospect or worse a client to a lower-priced competitor. Or you’re looking to get established in a new market. Or you want to make sure you keep your guys working all season long. Whatever the reason, competing on price is a loser’s game.
So how do you avoid competing on price? Develop a compelling story around why you are providing a unique landscaping service at the investment level you’ve established and sell that story. There are actually several benefits to this approach – you get the chance to build a unique brand that sets you apart from the competition and that uniqueness enables you to establish a fair price without having to engage in price wars with the generic, me-too landscaping services.