The landscape industry is seasonal, so no matter where you live in the world, there are peak seasons and off seasons. If you’re like most landscape designers and contractors, the all-at-once influx of new business in your peak season can be tough to handle. Wouldn’t it be nice if you could spread some of that new work out and be better prepared to handle it when the rush rolls around? Well, there is a way.
It starts by knowing what your peak season looks like as early as possible. For me, that means locking in business the previous fall with existing clients, and planning my next season’s work before the snow flies. Do you know what your peak season looks like, say three months in advance?
Actively managing your client list and dealing with issues in the your “down-time” takes some effort. But by carefully pruning the deadwood from your list and nurturing the profitable remainder as soon as possible, you’re poised for a strong start right out of the gate as your next peak season comes rolling in. Because you’ve done all this pre-season work, your pre-sale tasks are a fraction of what they would be if you had simply done nothing. That means you can focus next year on making more money working with a satisfying list of clients rather than scrambling for more work.