hey landscapers!
Are you ready to transform your business from struggle and stress to freedom and ease in just
One on-line course can show you how to unlock your genius business potential and blast through your selling roadblocks!
- START working for people you love, doing work that inspires you!
- STOP saying YES to work you don’t want and clients you don’t like.
- START working with a predictable, steady flow of revenue by using an easy, lucrative selling system!
- STOP swirling in the cycle of feast or famine between the seasons.
Why should you transform your landscape business NOW?
Move beyond the sales stress cycle!
- Kick the habit of working under pressure to make new sales, design new projects, and take on new clients.
- Filling your project pipeline doesn’t have to be a painful experience. It should be fun and exciting and most of all easy.
Attract and keep the best clients!
- Don’t work for just anybody! Work for the people who you want to work for, who want to work with you.
- Being clear on who you want to work with gives you the power to say YES when the fit is right and NO when it isn’t.
Enjoy working on better projects with repeat success!
- It’s a total drag to feel like you have to take on projects that are not a right fit for you.
- Don’t be afraid to specialize! The great thing about this industry is that you CAN specialize. In fact you should!
Have you noticed that when you are working with your favorite clients designing and building inspiring projects, or maintaining spectacular landscapes that you feel great?
Like YEAH…I am doing my THING!
This feel-good, “I’m in the ZONE”, result is an indication that you are doing purposeful work and on your unique path toward success.
Celebrate that there is SUCCESS in what you are doing RIGHT NOW!
With each level of success you reach, there will be a new growth opportunity waiting for you.
These opportunities can show up as “problems” that cause you to struggle. Problems don’t mean failure; they are often an indication that it is time to grow!
- Have you hit a ceiling?
- Do your “feel-good” projects show up less often?
- Is inspiration lacking in your creativity?
- Are more of your clients stressing you out?
So what is going on? Why are you struggling?
Your sales success depends on YOU and the SYSTEMS you commit to!
Once you know exactly WHO you are in business, what your PURPOSE is, and what GIFTS you want to share, it will be easy to build and commit to a foolproof sales system that brings the right people directly to your front door.
Marketing is only half the picture, and you’ve got to have it for sure, BUT… without clarity of purpose all the marketing in the world won’t get you closer to your perfect work and easy sales.
Hi, I’m Monique Allen
I have the great fortune to have created a successful career for myself in the landscape industry that has spanned 30 years.
My passion is working as a catalyst for transformation in the natural world and in the lives of people.
My zone of genius is in helping people to liberate themselves from habits & behaviors that do not serve them in life or in business. I want to help you to break down the self-limiting beliefs that hold you back from working in your own unique zone of genius and moving into a state of ease in business and in living.
I know first hand the ups and downs of owning and running a business. Some of the downs were so grueling and painful that I look back and wonder how I made it through on my own.
But wait a second; I wasn’t on my own...
There were amazing people who helped and guided me along the way. Colleagues, mentors and coaches who were there to shine light on my path, cheer me on and give me amazing support and encouragement.
As entrepreneurs we need to reach out for help. We don’t need to do this on our own when there are so many ways to get a helping hand, a guiding light, and sometimes a swift kick in the pants to leap over that next hurdle.
Nor should it be the norm!! If you own a business, you probably have a dream of freedom, not of struggle!
Three liberating conclusions for you to consider…
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Tradespeople are the lifeblood of our small business economy.
so many of the business owners I meet answer, “I just needed to do my own thing” when I ask them how they got into business. It’s like an itch that just has to be scratched to feel alive. That drive and passion makes this group of people especially well suited to success.
I have spent a lifetime learning and developing a successful seven-figure landscape business and want to help other passionate landscape professionals do the same with fewer struggles, fewer hurdles, and fewer set backs.
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Landscape companies of all size make a positive contribution to local communities.
Small businesses are a vital part of shoring up our economy through their predictable employment patterns, their vendor relationships and their strong community loyalties.
Yet, they also struggle immensely with HR issues, credit issues, and less than positive public perceptions.
I have worked for decades on creating predictable employment for my team and on developing a powerfully positive public image for my company. It IS possible and needs to be standard practice for even the smallest of companies!
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Your reputation is everything in a service business.
Build it and protect it with every business interaction. Public perception is that you are only as good as your last project!!
I have developed a professional brand that stands for excellence inside my company and within the local and professional community. I know you can do the same if you take the time to invest in yourself and your business.
It just isn’t enough to say you own your own business. You must have consistent revenue and a solid profit or you are wasting your time. Your systems have the power to set you free!
Build a Transformational Selling System & Watch Your Landscape Business Soar into Predictable Revenue & Higher Profits!
A Transformational Selling System is exactly what you need to shift your business from the Struggle Model to the Liberation Model. Selling becomes effortless when you provide answers to the questions your ideal clients are asking and when you get them tangible results!
Symptoms of Struggle Selling
Your Online Course Includes:
- 7 Liberation Lab Video Modules
- Downloadable Worksheets & Tools
- Meeting Guides & Client Intake Templates
- Sales script prompts
- 7 LIVE Group Q & A sessions
- Private Liberation Lab Facebook Forum Membership
- BONUS – Overcoming Objections – Hot Seat Session
Transformational Landscape SystemTM
You will be walked through the prevailing landscape business model and shown how it is limiting your success by keeping you locked into the Struggle Model. This module will give you new clarity on the potential for ease and freedom with the Liberation Model.
Your Module 1 Tool Kit:
- Struggle Model vs Liberation Model
- Risk/Reward Paradigm
- Buyer’s Journey Road Map
5 Essential Elements of Transformational DesignTM
I will show you how to make a move away from lack-luster feature-scaping with no "Wow-Factor" by teaching you how to use the 5 Essential Elements of Transformational Design as a tool that will offer predictable, positive results every time.
Your Module 2 Tool Kit:
- 5 Essential Elements of Transformational Design Blueprint
- Features & Benefits Tool
- Transformational Design Selling Script
The Experiential Selling GuideTM
For predictable revenue, you need a sales system. I will walk you through the steps of how to employ a sales system built around the Buyers Experience, which will help you become a selling machine!
Your Module 3 Tool Kit:
- Experiential Selling Model
- Self-Assessment Tool
- Perfect Prospect Worksheet
Landscape Discovery ProcessTM
To guarantee project success, you need to KNOW your client. I will show you how working for the wrong people is a recipe for disaster and a total roadblock to success. Together we will explore my proven systems of selling starting with the Landscape Discovery Session. Learn this and you will transform those crazy lead calls into a predictable pipeline of work that will make your success potential skyrocket.
Your Module 4 Tool Kit:
- Service Model Assessment
- Specialization Refinement Tool
- Discovery Session Script
Landscape Assessment ProcessTM
It’s painful to realize what you missed when you are knee deep in a project. Guarantee that you never have misses again when you learn how to perfectly define project scope, budget & timeline EARLY ON in the selling process. I will help you SEE how upfront work will give you confidence that your production process is smooth and predictable.
Your Module 5 Tool Kit:
- Prospect Intake Tool
- Site Assessment Script
- Collaboration Indicator Tool
Sales Conversion GuideTM
Now that your prospects love you...they're going to want you...NOW.
Learn how to deal with objections, make promises you can keep and close your sale. I’ll show you how to set up upfront contracts and a payment systems that keep your cash flow fluid and your pipeline of work primed at all times.
Your Module 6 Tool Kit:
- Big Ultimate DreamTM Template
- Sales Close Prompts
- Objections Indicator Tool
Business Building BlueprintTM
Imbalance in skills and training will often be the undoing of well-intentioned landscape entrepreneurs. In this BONUS module I will unlock the Landscape Industry Triad and teach you how to take action in solidifying your business model and growth journey.
Your Module 7 Tool Kit:
- Landscape Professional Triad Assessment
- Power Collaborator’s Guide
- Continuing Education Roadmap
What people are saying about working with Monique
What transformation will be possible when you employ these tools in your business?
1 – You’ll gain clarity on WHAT you do and WHO you want to do it for.
2 – You’ll start working with a sales system that fits your business.
3 – You’ll be inspired to meet “problems” with the confidence that they are indicators of growth on your horizon.
Our Guarantee
Complete the work in each module, show up for the Q & A sessions, join in on the Facebook conversation and take action in your business using these tools and we guarantee that you will experience a shift in how you do business.
Participate in the full seven weeks, put these tools to work and find no change?
Then simply email me and we’ll see if we can get you on track.
JOIN US at the upcoming 7-week Liberation LabTM starting on Monday, August 1, 2016
The Landscaper’s Liberation LabTMLive Q & A sessions will be live and recorded, so you can revisit the live learning at anytime.